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______________________________________T h e J a c o b y t e
Lots of people ask why Jaco is called The Jacobyte. If you
have to ask, you can't afford to miss the rumors. So, send
that scuttlebutt or dotcom nightmare tip to the one and
only: jaco@iconocast.com. If we publish your tip, you'll
be tipped-off with an instant $25 gift certificate from
GUILD.com, a very kewl ICONOCAST bag, and a 2-for-1 gift
certificate for a dinner at EssEff's Venture Frogs.
<*> The Jacobyte have an "About" face? Fuggedaboudit! To wit
(as they like to say in hoity toity editorial land), here's
one reader's comment about Jaco's recent About.com shot put:
"Afford to send media buyers to the Olympics? For starters,
they saved more than enough by paying their guides' semi-
annual bonus with underwater stock options. It had always
been cash before, but not this time."
Apparently, the cash crunch has distracted employees enough
to make them do dumb things. Last Saturday, one Einstein
accidentally put 1,250 client e-mail addresses in the "cc"
field instead of "bcc." Jaco hears the "nasty-grams" that
followed were a lot worse than this news item suggests:
=> http://www.aztechbiz.com/news/20000911/144709
But, there's more! The company is about to move into their
new expensive digs near Times Square next week. And you know
what Jaco thinks about glitzy offices: "It's a sure sign of
imminent trouble."
<*> Meanwhile, you can no longer bid on f...edcompany.com,
because its producer, "Pud," has withdrawn the company's
listing from eBay. Jaco was most amused by one befuddled
bidder who retracted his bid because the site contained
"offensive language." Oy, obviously unclear on the concept!
<*> And speaking of companies that are plucked, Jaco sees
that poor ol' MXG has bitten the dust. The teen site, which
was backed by $20 million from USA Networks, now features
this singularly grim message:
"Due to events beyond our control, we are no longer able
to offer MXGONLINE.COM. Thanks to all of you that have
been loyal followers of MXG."
Where's Freddy Mercury when you need him? "And another
one bites the dust."
<*> Jaco received this rather funny link that's guaranteed
to raise the neck hairs of Macintosh folks all over. But Jaco
thinks you should see for yourself what some Netizens think
is a great use for the new Mac Cube:
=> http://www.hardocp.com/news_images/2000/sept2k/090400a.html
!!!!!!!!!!!!!!!!!!!!!!!!!!! FLAG !!!!!!!!!!!!!!!!!!!!!!!!!!!
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Reach IT pros where IT pros go to connect. See our media kit
at http://www.techrepublic.com/mediakit/mediakit.jhtml
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
<*> Here's Courtney Pulitzer with her patented New York City
review, via Atlanta:
There's a buzz brewing in the land of peaches, as Net bees
flock to Atlanta. It's the newest, hottest place to go for
dotcom expansion. The "Eye For Travel" conference, held at
the Sheraton Buckhead, drew a decent travel industry crowd
and focused on such topics as "Consistent CRM," "B2B sites
for Travel Agents" and "M-commerce and Travel."
There were a few parties too. The Datalex poolside cocktail
featured the "world-renowned Renaissance String Quartet." I
met Thayer Lodging's Fred W. Malek and Accommodations Plus
VP of Strategic Alliances Dee O'Donnell. Up the street was
LastMinuteTravel.com's party, which was held at their office
and featured a stunning view of Atlanta. LMT.com Chairman
and CEO David Miranda and EVP Communications Gayle Maclntyre
pointed out landmarks. Mobilocity.net's Robert Freeman,
JohnnyJet.com's John DiScala and Aviation Week Biz Editor
Steven Lott enjoyed the jazz band as cocktails flowed. BC-
based VRX Studio's Lisa Copeland filled me in on the
burgeoning Vancouver scene.
Jeff Pulver's "Voice on the Net" was held the following day
at the Cobb Galleria. This was a full-blown, Miller Freeman
major-player event. Delta Three's Sharon Tolpin exhibited as
did Inalps's Alexandra Hebeissen (hailing from Niederwangen,
Switzerland), India-based Encore Software's P.S. Prakash and
Hertfordshire, UK-based e-go messaging's Mark Popkiewicz. It
was a worldwide Web of activities and business happenings
right in Atlanta!
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<*> Meanwhile, in Chicago, Todd Allen found himself scouting
an "Internet Street Fair," organized by everybody's favorite
for-profit networking party planner, First Tuesday. Unlike
their other events, however, this one required no invite.
The location, SoGO, short for "South of Grand and Ogden,"
was, to be kind, off the beaten path. Exhibitors frequently
had to handle frantic mobile calls asking for directions.
They were also miffed by the mighty skinny demo tables and
a lack of online access.
It should surprise no one that the party in charge of DSL
lines, Ameritech, is being investigated by the Illinois
Commerce Commission for their promptness in handling
installations. Glitches aside, the crowd was large, and
while most participants were employees of Internet outfits,
a few stray civilians wandered in to see what the fuss was
about. Entertainment consisted of dancers and a band called
"Peeking Turtle."
The lack of connections actually improved things for some
booths. The most popular gimmick, featured at two booths,
was a free massage, perfect for those who like "hands-on"
Net experiences. Chocolate-covered espresso beans, goldfish,
squirt guns and miniature replicas of CoolSavings' pig were
other giveaways. And if you didn't like what the band was
playing, you could always frequent E-Prairie's karaoke set-
up, although techies and vocals often didn't mix.
!!!!!!!!!!!!!!!!!!!!!!!!!!! FLAG !!!!!!!!!!!!!!!!!!!!!!!!!!!
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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
<*> Meanwhile, ICONOCAST Art Icon Beth Weintraub reviewed
Britart.com and its very cool offline branding campaign.
She likes the site for its manageable number of artists.
The best content: An article about the art seen on "Melrose
Place," which included subversive Chinese language!
The best part of Britart.com's approach is its marketing
campaign. Unlike most online art galleries that market only
to art buyers, Britart is busy putting exhibit labels on
everyday objects, including London streets. Branding lamp
posts and sidewalks as "works of art" is great offline
branding, and likely to attract people on the fringe of
the art buying community.
<*> Drop Jaco off at Midtown! Last call to hobnob with
new media trailblazers at NYNMA's Super CyberSuds 2000
talent, capital, jobs, drinks, eats and "secrets of my
success" fest, Sept. 28, noon to 9 p.m., NYC Hilton.
=> http://www.supercybersuds.org
<*> Web Attackers, you told us you L-I-V-E for B2B/B2C
marketing case studies. Cheers then to IQPC's *Direct
Response Email Marketing Strategies" confab for rolling
out a barrel full from American Airlines, CompUSA, the
NHL, MotherNature.com and others, Oct. 11-13, New York
Marriott Eastside. Reserve your front row seat at
800-882-8684, nymarketing@psinet.com or:
=> http://www.iqpc.com (ref code: I3O7A)
The Jacobyte
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